Direct Incorporation Review 2022: Is This LLC Service Right for You?

What if there was a company that could help with everything you need to start a business?

Last updated on: August 4, 2022
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Direct Incorporation
Phone number: 877-281-6496
Address: 315 W Huron St #240, Ann Arbor, MI 48103, USA
Pricing: from $174 + state fees
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Whether you plan to do business locally or expand to other states, opening an LLC, in either case, will require both time and effort.

Even DIY formations are not entirely free, so using an LLC formation service provider makes complete sense. After all, companies like Direct Incorporation can form an LLC business without missing a single detail of the official guidelines.

This Direct Incorporation LLC service review will mostly touch on the company’s pricing and package options, including the types of documentation they handle and how it applies to your business.

But before making a rash decision about hiring this service, let’s first examine the main advantages and disadvantages of using Direct Incorporation.

What Is Direct Incorporation?

Founded in 2003 as a family business, Direct Incorporation started as a local Michigan filing service and continued to steadily expand. Having worked with over 80,000 clients, the company now offers nationwide formations and other features required in the process of starting a business.

In addition to Direct Incorporation’s LLC formation service, their packages also include services like name availability search, LLC website development, including registration of domains and logo design, trademark registration, and much more.

Despite being primarily known as an LLC formation service provider, they work with other entities as well. To start a business with Direct Incorporation, you can choose from five main packages depending on the level of involvement you want.

Direct Incorporation LLC Packages

Direct Incorporation’s pricing policy is not the most affordable out there but still falls somewhere in the solid middle. Each of the five options for LLC formation packages fills a specific niche, so it’s up to you which one fits your particular LLC business needs.

The two plans in the bottom tier (Standard and Premier) and the top three (Elite, Venture, and Venture Plus) all provide basic LLC formations features, but only some of the top-tier packages cover web design, management services, and other extras.

Standard Package: $147 + state fees

As the name suggests, the Standard plan covers basic business solutions and the filing of certain documentation. Out of all Direct Incorporation formation packages, this is the cheapest option for starting an LLC.

This plan is designed to first and foremost draft LLC formation documents, including incorporation. Other essential features include a business name availability check, domain registration under a two-week trial, S-Corporation assistance and prep as well as the option to acquire an EIN from the IRS.

It also provides real-time online access to the website’s client resource center and unlimited customer support. You also get a 3-week executive club trial with premium membership features.

Premier Package: $297 + state fees

Despite the $150 price difference, this package gets the same basic features with minimal deviation. It does add some extras though, mainly the ability to acquire attorney-drafted sample business documents.

This includes a customized operating agreement for an LLC, stock certificates, corporate bylaws, and other sample documents regarding ownership or formality guidelines. In addition to the resource center, the package gives access to helpful guides on how to open an LLC.

Unlike the Standard plan, this option includes a FREE website domain name registration as well as a customized company kit. There, you will find an LLC seal, ledger, and binder.

Elite Package: $429 + state fees

This new Direct Incorporation formation package was introduced to bridge the gap between the two price margins. The plan is notable for its website builder package designed to develop an entity’s online presence. In addition to the domain name, the plan offers DIY website builder software, a professionally designed stock logo, and up to 5 free email accounts all of which can be utilized in the early stages of setting up an LLC.

Venture Package: $873 + state fees

Almost doubling the price of the Elite package, this plan expands to other forms of business management such as trademark protection and more complete ownership and formality document templates. Apart from the trademark protection monitoring service, the package upgrades the Elite options of stock logo and basic business website for an LLC to more personalized products (+ plus 1-year website hosting). The logo is custom designed for every LLC start-up, and instead of a drag-and-drop builder, you will get a professionally designed website.

Venture Plus Package: $1495 + state fees

Compared to the regular Venture plan, this expanded package takes care of specific documentation like DBA filings, subsidiary authorization, and foreign entity qualifications. It also adds the second trademark option and copyright services, plus issuing a Michigan business address and live support for first and subsequent annual meetings.

Direct Incorporation Pros & Cons

At the end of the day, it doesn’t matter how extensive a package is if the policy of the entire service isn’t compatible with your business, so let’s take a look at Direct Incorporation’s advantages and disadvantages.


  • Advanced LLC formation features aimed to satisfy business entities of various sizes and specifications, from the first stages of LLC registration to more complex solutions;
  • Support of qualified business attorneys, whether in an advisory capacity or to create custom corporate documents;
  • Essential documentation service to help you track tax filings, create formality documents, acquire a federal tax ID number, file for DBA names, and more;
  • Full-service web design with custom logos and free domain registration;
  • A free trial for Direct Incorporation’s Executive Club and its membership features.


  • Compared to most competitors, Direct Incorporation’s base rate leaves much to be desired. Despite the wide range of package options, their bottom-tier pricing is too high for what they actually offer in regards to starting an S-corp or creating an LLC;
  • Lack of customer feedback online, with only 42 reviews available on Google, 25 on BBB, and 12 on Facebook. It should be noted that while the negative reviews do not outweigh the positive feedback, their contents cannot be ignored in good conscience;
  • While a good handful of cheaper formation companies offer an entire year of free registered agent service with LLC formation packages, Direct Inc only covers 6 months.

Is Direct Incorporation Right For You?

Direct Incorporation Customer Reviews
(average value in popular ratings)
Google Maps
(48 reviews)
(6 reviews)

While Direct Incorporation’s offerings are plentiful—from five extensive formation packages to live customer support and educational resources—it’s not exactly universally applicable. It’s true that the service can form a new LLC in any state, but it seems their practice is best applied more locally, specifically in Michigan.

As far as formations go, they can meet business needs as well as any other company with limited market exposure can. Based on the few Direct Incorporation customer reviews available online, this service can be a hit or miss and there is not a single pattern to it.

When to Form an LLC with Direct Incorporation:

If you work with a rather generous budget and can afford one of their top-tier options, then the features in the Venture package may hold some appeal for your formation strategy. Plus, you can get professional web development and graphic design from Direct Incorporation as long as you buy Venture or Venture Plus plans.

When NOT to Form an LLC with Direct Incorporation:

Although the company’s updated package plans include 6 months of free registered agent service, there is no other information regarding this feature. If the general lack of registered agent service puts you off, then this company might not be for you. Starting an LLC business, operating it, and keeping it compliant relies quite heavily on the competence of your registered agent or lack thereof. Direct Incorporation’s disadvantage also lies in the sparsity of customer feedback as well as gratingly conflicting testimonials.

Senior Business Tax Writer, etc
Jean Wilson Murray
(323) 789-5289
Senior Business Tax Writer, etc
Jean Wilson Murray

Entrepreneur, investor, financial commentator

Direct Incorporation Reviews

  1. Avatar

    Terrible service. Could have saved all these fees if I would have contacted the State Secretary Of State directly as I wound up having to do to correct what directincorperation messed up on and cost me an additional $100

  2. Avatar

    Excellent company to work with! Their client services team will go out of their way to make sure your needs are met after placing your order. They really do anything you need to startup a new company, LLC, Corporation, Non-Profit (even applying for 501c-3 status), logos, website design, trademarks, you name it! Would definitely recommend this company to anyone just starting out in business.

  3. Avatar

    Direct Incorporation made my whole process of starting an S corporation so much easier. Their reminders to complete tasks throughout my first year were very much appreciated! I recommend them all the time!

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    Great experience working with them. All the services have been very helpful and prompt

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    Have used this firm on 2 separate occasions. Have found them accommodating and attentive to my questions and the process. Will use their services again and can recommend Direct Inc.

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    The customer service was great. They took care of all the filing of paperwork and everything else needed within the State Department. Great experience.

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    Direct Incorporation set up my LLC and was very efficient in pushing all my paperwork through successfully and in a timely manner for a reasonable price, compared to other companies I researched. When I had to dissolve the LLC they were very effective in getting everything dissolved without issue. I would hire Direct Incorporation again and highly recommend them!

  8. Avatar

    Kristie LeRoy is an exceptional representative of her company and performs her responsibilities with complete honesty/integrity going beyond the call of duty to assist her clients!

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    Direct Incorporation was part of my Nonprofits foundation and helped me to get the ball rolling with my new Business. I thank them for their understanding and affordable services.

  10. Avatar

    Direct Inc provides great quality service, help, all for the price you would pay if you did it yourself. This is a great service!

  11. Avatar

    Direct Incorporation was extremely professional, knowledgeable and timely. It was a pleasure to do business with a truly great company with exemplary customer service and punctual delivery. The process was simple and provided everything necessary to get our corporation up and running.

  12. Avatar

    What can I say….I absolutely…adore Direct Incorp…They are…Accurate, Fast, Resourceful and very….very helpful….I simply can’t do without them….100% Recommen them….They always give me a peace of mind when I’m wondering about incorporation paperwork. I…loooooooove…Direct Incorporation. Owner of Wall Street Business Listings Corp.

  13. Avatar

    Direct Incorporate assisted me with getting my LLC, state, and federal needs. Helped me with my slogan and logo as well as provided me emails and my website. I am appreciative.

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    staff has been helpful and made my production process and experience with this

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    they are kind courteous and friendly answering all questions you have and they are quite reasonable

  16. Avatar

    Great company, handles all of my needs when it comes to getting the paperwork in order. It’s just easier for me to do it this way so I can focus on running my business and know that my paperwork is good!

  17. Avatar

    My mother and I commissioned Direct Inc. to incorporate our businesses, and we were satisfied with the ease in which were able to go through the process without any bureaucratic hassle—and at an affordable rate. I will definitely be recommending Direct Inc.’s services to both my professional and personal networks. Thank you!

  18. Avatar

    did a great job. everything was taken care of. all I had to do was submit my info. thanks for helping me achieve my goal.

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    They covered all the bases. Complete professionals. Very responsive. Would highly recommend.

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    I would be happy to thank you for a terrific job by everyone i came in contact with your company. I plan on opening another corporation. I have an attorney who says he will set it up for less, but you are very efficient and user friendly. I was saddened to hear about the passing of the head of your company. He laid such a strong solid foundation. I am sure your company is going to stay great and help many others in the future.

    Sincerely, Ron

  21. Avatar

    Very fast process, clearly communicated time frame and expectations. Plan to use again.

  22. Avatar

    Direct, Inc. is professional and personal to the “nth” degree. Not easy to get these two qualities combined from a company these days. First, they prosecuted my LLC application with professionalism and timeliness. Second, when I ran afoul of a competitor who tried to intimidate me because he claimed his company had a similar name as mine they responded with accurate and detailed advice which informed my response to the companies charges. I felt I was given an advantage because of the counsel I received from Direct, Inc. It makes good buisness sense to choose Direct.

  23. Avatar

    I had to incorporate my business. Shannon and his staff were professional and made the entire process a breeze. I would highly recommend Direct Inc for all of your business needs

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  25. Avatar

    They must be a SCAM because it has been weeks and I still don’t have my stuff back. Even several weeks later I noticed additional money taken out of my account with authorization. Every time I call Graham, he does not call me back. I called the 800 number and they won’t return my calls. I’m going to file a complaint with the Better Business Bureau, I want my money BACK IMMEDIATELY!

  26. Avatar

    I keep getting robo calls from this place. They haven’t option to take me off thier call list . I wish these call scammers would stop.

  27. Avatar

    Direct Incorporation has the most professional and skill designers that I have had the pleasure to work with. The designers I worked with was always responsive and to my every request and as a designer he knew exactly what I wanted and how to convey my vision I had on my website and logo and presented beautifully. Even as time past I was able to stay in contact with the designer and when I was facing some issues on my website the designer went the extra mile to fix and solve the problem that I was facing, when he didn’t have to. It was great working with this company and would highly recommend it for anyone starting up a business. they give you all you need start and all the support and great service.

  28. Avatar

    They do a good job upfront telling you how it is supposed to work. But, once you have paid in full, they are no where to be found. I would suggest others to be wary of their business. 10/10 would not come back.

  29. Avatar


    I got personalized service at the begining by the founder Shannon, my company got registered but with a typo on my name, NEVER received the physical documentation and I was never informed about a monthly fee of $180 from the Universal Registered Agents.

    Made my claim and now they simple don’t answer.

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